Why is the AWS Marketplace a valuable resource for partners?

The AWS Marketplace is a valuable resource for partners because it provides a platform that enables them to reach a global audience and thereby increase their sales potential. By listing their products and services on this marketplace, partners can take advantage of Amazon's extensive customer base, which includes businesses and organizations looking to leverage cloud solutions.

This exposure not only enhances their visibility but also allows them to scale their offerings more effectively than they might be able to through their channels. The marketplace facilitates transactions, enhances marketing opportunities, and streamlines the purchasing process for customers, all of which contribute to a broader market reach and potentially higher sales for the partners involved.

The other options, while potentially relevant to partners in different contexts, do not encapsulate the primary value proposition of the AWS Marketplace in terms of market reach and business growth.