Who primarily assists in the onboarding process for becoming an APN Partner?

The Partner Development Manager (PDM) plays a pivotal role in the onboarding process for becoming an AWS Partner Network (APN) Partner. As a dedicated resource, the PDM focuses on guiding potential partners through each step of the onboarding journey. Their expertise includes understanding the requirements for APN membership, facilitating the completion of necessary documentation, and providing insights into how to leverage AWS resources effectively.

PDMs also establish a relationship with new partners, ensuring they have access to training, support programs, and marketing resources tailored to their business needs. This personalized assistance is crucial for helping partners not only to understand the APN structure but also to activate their partnership successfully and start delivering AWS solutions to their clients.

While other roles, such as Technical Account Managers or Customer Success Managers, have significant responsibilities within AWS environments and client engagements, their primary focus is not specifically on the onboarding process for new partners. Similarly, Cloud Solutions Architects are involved in the design and implementation of solutions but do not lead the onboarding efforts for becoming an APN Partner. Therefore, the role of the PDM is essential in effectively managing and facilitating the onboarding experience for new partners.