What role does customer success play in the APN?

Customer success plays a crucial role in the AWS Partner Network (APN) as it directly supports partners in enabling their clients to achieve desired business outcomes. By focusing on customer success, partners are not only ensuring that their clients derive value from the AWS services but also fostering long-term relationships that can lead to greater satisfaction and loyalty.

This approach aligns with the overall objectives of the APN, which emphasizes helping customers harness the full potential of AWS technologies. When partners prioritize customer success, they can assess and understand the unique needs of their clients, offer tailored solutions, and ultimately drive better results, ensuring that customers meet their strategic goals.

The importance of this role underscores a necessary shift from viewing customer engagement merely as a transactional relationship to one that emphasizes collaboration and shared success. With customer success as a priority, partners can leverage insights and feedback to continually refine their offerings, creating a cycle of improvement that benefits both the partner and the customer.