What is one way AWS measures partner effectiveness?

One way AWS measures partner effectiveness is through customer feedback and success metrics. This approach allows AWS to evaluate how well partners are meeting the needs of their customers and delivering value through their AWS-based solutions. By focusing on actual customer experiences and outcomes, AWS gains insight into a partner’s ability to drive successful engagements and generate positive results for end-users. Metrics such as customer satisfaction scores, retention rates, and case studies of successful implementations provide quantifiable evidence of a partner’s impact.

This method aligns with AWS's commitment to providing high-quality services that lead to measurable business results for customers. Understanding customer feedback enables AWS to recognize the partners who excel in cultivating strong relationships and delivering effective solutions that resonate with clients. This emphasis on empirical data over subjective evaluations or branding helps AWS maintain high standards for its partner network.