What is Marketing Development Funds (MDF) used for by AWS Partners?

Marketing Development Funds (MDF) are allocated specifically to support AWS Partners in executing their marketing initiatives and promotional activities. These funds are designed to help partners enhance their visibility, generate leads, and grow their customer base through effective marketing strategies. By offering financial support for marketing efforts, AWS encourages partners to create more awareness about their services, engage with potential customers, and promote AWS solutions.

The focus of MDF is on marketing activities rather than on operating budgets, training, or research and development. While operating budgets pertain to the general costs of running a business, and training and certification expenses refer to the resources needed to upskill employees, MDF is explicitly earmarked for marketing-related purposes. Technical research and development projects fall under innovation and product development, which are not the primary aim of MDF. Thus, the correct answer highlights the purpose of these funds in enabling partners to effectively market their offerings.