What is an example of a Key Performance Indicator (KPI) for AWS partners?

Revenue growth over a defined period serves as a significant Key Performance Indicator (KPI) for AWS partners because it directly reflects the financial health and business success of the partnership. By measuring revenue growth, AWS partners can assess how well they are capitalizing on AWS services and technology to drive sales, attract customers, and expand their market reach. Tracking this KPI helps partners identify trends, evaluate their performance against goals, and make informed strategic decisions to maximize their relationship with AWS.

While the number of AWS certifications held by employees, the rate of social media engagement, and the number of partners signed up in the program can provide some value, they do not directly measure financial performance or business growth in the same impactful way that revenue growth does. Therefore, focusing on revenue growth gives a clearer indication of how successful the partner is in leveraging AWS offerings to achieve business objectives.