How does AWS help partners reach new customers?

AWS helps partners reach new customers primarily through marketing and promotional opportunities available via AWS marketing programs. These programs are designed to enhance visibility and foster engagement between partners and their target audiences. By participating in these initiatives, partners can leverage AWS's extensive reach and reputation, gaining access to resources that can help them effectively market their services or solutions.

Through the marketing programs, partners receive support in various forms, such as co-branding opportunities, participation in events, and access to resources that assist in crafting compelling campaigns. This strategic support enables partners to reach new customers more effectively than they could independently, as it taps into the established trust and recognition of the AWS brand.

The other options do not provide a comprehensive means of reaching new customers. Exclusive training sessions may enhance a partner's knowledge and capabilities but do not inherently connect them with customers. Direct connections with potential customers can be beneficial, but this is generally not a service directly provided by AWS. Accessing customer databases also raises concerns regarding privacy and data protection, making this an unlikely option for AWS to offer partners. Therefore, the marketing and promotional opportunities stand out as the most effective pathway for partners to reach and engage new customers.