How do APN partners gain visibility in the AWS Partner Network?

APN partners gain visibility in the AWS Partner Network primarily through participation in APN programs and showcasing customer success. This approach underscores the importance of relationships and reputation within the AWS ecosystem. By actively engaging in APN programs, partners can leverage various resources provided by AWS, such as training, technical support, and marketing assets, which help them enhance their expertise and service offerings.

Showcasing customer success is equally vital; it reflects the practical application of a partner's solutions and demonstrates value to potential customers. Case studies, testimonials, and documented outcomes highlight how solutions provided by APN partners have effectively addressed customer challenges. This not only builds credibility but also enhances visibility within the AWS community, as success stories can be shared across various platforms, including AWS events and publications.

In contrast, the other options typically do not contribute effectively to gaining visibility in the AWS Partner Network. Offering the lowest prices might attract price-sensitive customers, but it does not inherently enhance a partner's reputation or visibility in a network focused on quality and innovation. Advertising on social media and conducting extensive email marketing may help reach wider audiences but tend to lack the specificity and targeted community engagement that comes from participation in APN programs and customer success stories.